SEO

                              
search engine optimization
                      SEO: A part of search engine marketing



its purpose is to 1. create search engine friendly website
                           2. increase website traffic.
it has two types 1. on page seo :change in html search code
                                                   website content

                          2. off page seo : create back link for website pages
                                                      increase website ranking in search engine result pages 

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